You are the best beauty brand the world has never heard of. We are a strategic agency that specializes in finding up-and-coming beauty brands with amazing potential, just like yours. We cultivate the potential of these unknown brands, bringing them life and making them grow.

Perfume. Skin care. Cosmetics. We know the distribution channels. We know the manufactures. We know how to forge a brand, successful and sustainably, and get it on the shelves. In short, we know beauty. And we want to show the world just how beautiful it can be.

CYRILLE JEAN-CHARLES GUYOT is a French entrepreneur and lover of beauty. He created Beauty Etcetera Inc in 2005, as a culmination of his history, knowledge, and spirit. It was the logical step, with his deep experience in health and beauty care spanning three continents (North America, Europe, and Asia) and his client list that includes the likes of Hard Candy, Urban Decay, Slatkin & CO, Sjal skincare, Peter Thomas Roth, June Jacobs Spa, Tanda light Therapy, Ren Ojon, Bondno9, Filorga, Cristophe Hair Care Miller Harris, Kate Spade, Oscar De La Renta, and Cremieux Fragrance.