Founded in 2007 Beauty Etcetera is a distribution engineering company based in New York.

Beauty Etcetera assists beauty brands to establish and expand a sustainable business in North America in today’s haphazard market.

Brands that we work for are but not limited to: Hard Candy, Urban Decay, Slatkin & Co, Sjal skincare, Peter Thomas Roth, JuneJacobs Spa, Tanda light Therapy, Ren, Ojon, Bondno9, Filorga, Cristophe Hair Care, Miller Harris, Cremieux Fragrance.

Miller Harris Re-launch in USA

Negotiated a partnership with Neo-investment partners ($700M equity firm) to re-launch Miller Harris in the top tier department stores across USA. Secured premium distribution and counters at Saks for 2016.

HTI Collection Partnership in North America

Developed a partnership with HTI collection a sales agency with 60 selling specialists in North America (2011 revenue = $25M + 12% Vs 2010).

Scentester Partnership with Simon Mall Properties

Set up strategic partnership in 2007 with Simon Mall properties a 9 billion dollars company and established a permanent rotational Scentester network.

Cremieux First Worldwide Perfume License

Solely responsible for pitching, negotiating and creating first worldwide Perfume license for D. Cremieux. Launching 10/2015 at Dillard’s in 330 doors.

Peter Thomas Roth Distribution in Asia & Europe

Revamped entirely Peter Thomas Roth’s distribution pattern in Asia and Europe. Increased ex works business by 35%.

Scentester Launches Simon Shopping Malls - USA

520 Scentesters were launched in USA in March 2008 in 79 Top tier Simon Shopping Malls (client include L’Oreal/ Estee Lauder/ Coty/ BPI/ Clarins). Revenue in year 1 exceeded 1,7 millions (+ 35% Vs Budget).

Oscar de la Renta Perfume Distribution in USA

Signed up distribution for Oscar de la Renta perfume in USA ($15M sales).

Sephora Account in Europe

Opened twelve countries for HC/ UD in Asia and Middle East. Managed directly Sephora’s account in Europe. Generated $2 M ex works sales.

Elle Macpherson Beauty Inc Set-up & Labelling Contract

Set-up Elle Macpherson Beauty Inc in 2005. Spearheaded EMP sun product range development and established a private labelling contract with St Tropez.