ABOUT

Grow, beautifully.

You are the best beauty brand the world has never heard of. We are a strategic agency that specializes
in finding up-and-coming beauty brands with amazing potential, just like yours. We cultivate the potential of these unknown brands, bringing them life and making them grow.

Perfume. Skin care. Cosmetics. We know the distribution channels. We know the manufactures. We know how to forge a brand, successful and sustainably, and get it on the shelves. In short, we know beauty. And we want to show the world just how beautiful it can be.

WHAT WE DO

Cyrille Guyot

CYRILLE JEAN-CHARLES GUYOT is a French entrepreneur and lover of beauty. He created Beauty Etcetera Inc in 2005, as a culmination of his history, knowledge, and spirit. It was the logical step, with his deep experience in health and beauty care spanning three continents (North America, Europe, and Asia) and his client list that includes the likes of Hard Candy, Urban Decay, Slatkin & CO, Sjal skincare, Peter Thomas Roth, June Jacobs Spa, Tanda light Therapy, Ren Ojon, Bondno9, Filorga, Cristophe Hair Care Miller Harris, Kate Spade, Oscar De La Renta, and Cremieux Fragrance.

Services

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Our beauty growth formula.

Founded in 2005, Beauty Etcetera is a beauty distribution engineering agency. Strategy, manufacturing, and marketing are our tools. We use them to elevate our beauty brands and get them on the shelves by creating:

  • Strategic alliances with best-in-class manufacturers and operators
  • Digital strategy and marketing solutions
  • Large-scale distribution engineering
  • Domestic and international territories

A NEW LINK BETWEEN EMERGING BRANDS & WINNING RETAILERS

A partnership with strong expertise in building and scaling beauty names is now ready to drive their acceleration.

CURRENT PARTNERSHIPS BY CHANNEL

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PERFUMERIE CHAINS

MARIONNAUD
DOUGLAS
BEAUTY SUCCESS
PASSION BEAUTE
ULTA
BLUE MERCURY
SHOPPERS/PHARMAPRIX
JEAN COUTU
CORTE INGLES
BOOTS
LIMONI
PARIS XL
ETHOS
L’ETOILE
ILE DE BEAUTE
RIVE GAUCHE

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TRAVEL RETAIL

HEINEMANN
DUFRY
LAGARDERE TR
SHILLA
LOTTE
DFS
DFA
AER RIANTA
DUBAI DUTY FREE
KAPPE
KING POWER
EVVERICH
RICHARDSON
BSS
CDFG
SUNRISE
SCORPIO

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DEPARTMENT STORES

GALERIE LAFAYETTE
PRINTEMPS
BON MARCHE
SAKS 5TH AVENUE
NORDSTROM
SELFRIDGES
JOHN LEWIS
DEBENHAMS
HARRODS
BARNEYS
HOLT RENFREW
THE BAY/OGILVY
CK TANGS
TAKASHIMAYA
SOGO
MITSUKOSHI GINZA
BERGDORF

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E-RETAILERS

THE HUTGROUP
FEELUNIQUE
1001PHARMACIES
BEAUTE PRIVEE
VENTE PRIVEE
BIRCHBOX
CULT BEAUTY
SPACE NK
BEAUTY BAY
ALL BEAUTY
ESCENTUAL
LOVE LULA
BEAUTY PIE
LUSH COSMETICS
BEING CONTENT
YOUNIQUE
GETTHE GLOSS

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DISTRIBUTORS

BLUEBELL
LUXASIA
ORBICO
ETERNAL
TRIMEX
CHALHOUB
CREATION
EOLYS BEAUTE
KGA
ENCODI
JHA
PRESTILUX
ESSENCE CORP
BEAUTY CONCEPT
NOTOS
DIPLOMAT
SAETHER / SCANCO/BERNER
RIVIERA BALTIC COUNTRIES

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DRUGSTORES

BOOTS
SUPERDRUG
LLOYDS
SUNSTORE
SHOPPERS
JEAN COUTU
CVS
DUANE READE
PARASHOP
GROUPE LAFAYETTE
PHARMA GROUP
PARIS PHARMA
PHARMACIE DUFOUR
PHARMACIE PRADO
PHARMACIE RER
PHARMACIE MONGES

TEAM

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CYRILLE GUYOT

Strategic alliances with best-in-class manufacturers retailers and travel retail operators

Large-scale distribution engineering

USA Domestic, Canada and Latin Americas expert

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HERVÉ BOUVIER

Track records with emerging brands

Asia business development

Solid experience across categories and products

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NICOLAS PIQUEREAU

Go to market strategy

Retailers, travel retail and agents key contacts

Financial growth plans

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ANA GONZÁLEZ HERRERA

Sales, strategic planning

Brand strategy & development

Branding & marketing expertise

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SERGIO TACHE

E-commerce

Digital Strategy

Investment Banking

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ECE SONER

Creative Direction

Branding Design

Web Design

CLIENTS

PARTNERS

WORLDWIDE ACCOMPLISHMENTS

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FIRST WORLDWIDE PERFUME FOR CREMIEUX

Beauty Etcetera created first worldwide perfume license for Cremieux. Launched fall 2015 at Dillard’s in 300 doors.

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MILLER HARRIS RE-LAUNCH IN USA

In Partnership with Neo-investment partners, re-launch Miller Harris in the top tier department stores across USA. Secured premium distribution and counters at Saks for 2016.

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A REVOLUTION IN FRAGRANCE SAMPLING

SCENTESTER : World’s first durable fragrance tester Participating brands include: Armani fragrances, Ralph Lauren Fragrances, Kenzo, Bulgari, Calvin Klein, Cerruti, Cacharel, Lancôme, Paul Smith, YSL Beauté and Azzaro.

CONTACT

Call Us
US +1 347 536 1987

FR +33 626555040

ADDRESS
833 Broadway #2,
New York NY 10003