You are the best beauty brand the world has never heard of. We are a strategic agency that specializes
in finding up-and-coming beauty brands with amazing potential, just like yours. We cultivate the potential of these unknown brands, bringing them life and making them grow.
Perfume. Skin care. Cosmetics. We know the distribution channels. We know the manufactures. We know how to forge a brand, successful and sustainably, and get it on the shelves. In short, we know beauty. And we want to show the world just how beautiful it can be.
WHAT WE DO
CYRILLE JEAN-CHARLES GUYOT is a French entrepreneur and lover of beauty. He created Beauty Etcetera Inc in 2005, as a culmination of his history, knowledge, and spirit. It was the logical step, with his deep experience in health and beauty care spanning three continents (North America, Europe, and Asia) and his client list that includes the likes of Hard Candy, Urban Decay, Slatkin & CO, Sjal skincare, Peter Thomas Roth, June Jacobs Spa, Tanda light Therapy, Ren Ojon, Bondno9, Filorga, Cristophe Hair Care Miller Harris, Kate Spade, Oscar De La Renta, and Cremieux Fragrance.
Our beauty growth formula.
Founded in 2005, Beauty Etcetera is a beauty distribution engineering agency. Strategy, manufacturing, and marketing are our tools. We use them to elevate our beauty brands and get them on the shelves by creating:
- Strategic alliances with best-in-class manufacturers and operators
- Digital strategy and marketing solutions
- Large-scale distribution engineering
- Domestic and international territories
A NEW LINK BETWEEN EMERGING BRANDS & WINNING RETAILERS
A partnership with strong expertise in building and scaling beauty names is now ready to drive their acceleration.
CURRENT PARTNERSHIPS BY CHANNEL
ILE DE BEAUTE
DUBAI DUTY FREE
SAKS 5TH AVENUE
SAETHER / SCANCO/BERNER
RIVIERA BALTIC COUNTRIES
Strategic alliances with best-in-class manufacturers retailers and travel retail operators
Large-scale distribution engineering
USA Domestic, Canada and Latin Americas expert
Track records with emerging brands
Asia business development
Solid experience across categories and products
Go to market strategy
Retailers, travel retail and agents key contacts
Financial growth plans
ANA GONZÁLEZ HERRERA
Sales, strategic planning
Brand strategy & development
Branding & marketing expertise
FIRST WORLDWIDE PERFUME FOR CREMIEUX
Beauty Etcetera created first worldwide perfume license for Cremieux. Launched fall 2015 at Dillard’s in 300 doors.
MILLER HARRIS RE-LAUNCH IN USA
In Partnership with Neo-investment partners, re-launch Miller Harris in the top tier department stores across USA. Secured premium distribution and counters at Saks for 2016.
A REVOLUTION IN FRAGRANCE SAMPLING
SCENTESTER : World’s first durable fragrance tester Participating brands include: Armani fragrances, Ralph Lauren Fragrances, Kenzo, Bulgari, Calvin Klein, Cerruti, Cacharel, Lancôme, Paul Smith, YSL Beauté and Azzaro.
FR +33 626555040
New York NY 10003