ABOUT
Grow, beautifully.
You are the best beauty brand the world has never heard of. We are a strategic agency that specializes in finding up-and-coming beauty brands with amazing potential, just like yours. We cultivate the potential of these unknown brands, bringing them life and making them grow.
Perfume. Skin care. Cosmetics. We know the distribution channels. We know the manufactures. We know how to forge a brand, successful and sustainably, and get it on the shelves. In short, we know beauty. And we want to show the world just how beautiful it can be.
Cyrille Guyot
CYRILLE JEAN-CHARLES GUYOT is a French entrepreneur and lover of beauty. He created Beauty Etcetera Inc in 2005, as a culmination of his history, knowledge, and spirit. It was the logical step, with his deep experience in health and beauty care spanning three continents (North America, Europe, and Asia) and his client list that includes the likes of Hard Candy, Urban Decay, Slatkin & CO, Sjal skincare, Peter Thomas Roth, June Jacobs Spa, Tanda light Therapy, Ren Ojon, Bondno9, Filorga, Cristophe Hair Care Miller Harris, Kate Spade, Oscar De La Renta, and Cremieux Fragrance.
Services
DEVELOPMENT
MANUFACTURING
MARKETING
DISTRIBUTION
BRING TO MARKET
Founded in 2005, Beauty Etcetera is a beauty distribution engineering agency. Strategy, manufacturing, and marketing are our tools.
We use them to elevate our beauty brands and get them on the shelves by creating:
- Strategic alliances with best-in-class manufacturers and operators
- Digital strategy and marketing solutions
- Large-scale distribution engineering
- Domestic and international territories
A NEW LINK BETWEEN EMERGING BRANDS & WINNING RETAILERS
A partnership with strong expertise in building and scaling beauty names is now ready to drive their acceleration.
CURRENT PARTNERSHIPS BY CHANNEL
PERFUMERIE CHAINS
MARIONNAUD
DOUGLAS
BEAUTY SUCCESS
PASSION BEAUTE
ULTA
BLUE MERCURY
SHOPPERS/PHARMAPRIX
JEAN COUTU
CORTE INGLES
BOOTS
LIMONI
PARIS XL
ETHOS
L’ETOILE
ILE DE BEAUTE
RIVE GAUCHE
TRAVEL RETAIL
HEINEMANN
DUFRY
LAGARDERE TR
SHILLA
LOTTE
DFS
DFA
AER RIANTA
DUBAI DUTY FREE
KAPPE
KING POWER
EVVERICH
RICHARDSON
BSS
CDFG
SUNRISE
SCORPIO
DEPARTMENT STORES
GALERIE LAFAYETTE
PRINTEMPS
BON MARCHE
SAKS 5TH AVENUE
NORDSTROM
SELFRIDGES
JOHN LEWIS
DEBENHAMS
HARRODS
BARNEYS
HOLT RENFREW
THE BAY/OGILVY
CK TANGS
TAKASHIMAYA
SOGO
MITSUKOSHI GINZA
BERGDORF
E-RETAILERS
THE HUTGROUP
FEELUNIQUE
1001PHARMACIES
BEAUTE PRIVEE
VENTE PRIVEE
BIRCHBOX
CULT BEAUTY
SPACE NK
BEAUTY BAY
ALL BEAUTY
ESCENTUAL
LOVE LULA
BEAUTY PIE
LUSH COSMETICS
BEING CONTENT
YOUNIQUE
GETTHE GLOSS
DISTRIBUTORS
BLUEBELL
LUXASIA
ORBICO
ETERNAL
TRIMEX
CHALHOUB
CREATION
EOLYS BEAUTE
KGA
ENCODI
JHA
PRESTILUX
ESSENCE CORP
BEAUTY CONCEPT
NOTOS
DIPLOMAT
SAETHER / SCANCO/BERNER
RIVIERA BALTIC COUNTRIES
DRUGSTORES
BOOTS
SUPERDRUG
LLOYDS
SUNSTORE
SHOPPERS
JEAN COUTU
CVS
DUANE READE
PARASHOP
GROUPE LAFAYETTE
PHARMA GROUP
PARIS PHARMA
PHARMACIE DUFOUR
PHARMACIE PRADO
PHARMACIE RER
PHARMACIE MONGES
TEAM
CYRILLE GUYOT
Strategic alliances with best-in-class manufacturers retailers and travel retail operators
Large-scale distribution engineering
USA Domestic, Canada and Latin Americas expert
SERGIO TACHE
E-commerce
Digital Strategy
Investment Banking
ECE SONER
Creative Direction
Branding Design
Web Design
CLIENTS
PARTNERS
BEAUTY ETCETERA works with talents
Beauty Etcetera works with top talents in multiple spaces, from elite makeup artists to top creative directors.
Makeup Artist & Beauty Editor
Creative Director
WORLDWIDE ACCOMPLISHMENTS
FIRST WORLDWIDE PERFUME FOR CREMIEUX
Beauty Etcetera created first worldwide perfume license for Cremieux. Launched fall 2015 at Dillard’s in 300 doors.
MILLER HARRIS RE-LAUNCH IN USA
In Partnership with Neo-investment partners, re-launch Miller Harris in the top tier department stores across USA. Secured premium distribution and counters at Saks for 2016.
A REVOLUTION IN FRAGRANCE SAMPLING
SCENTESTER : World’s first durable fragrance tester Participating brands include: Armani fragrances, Ralph Lauren Fragrances, Kenzo, Bulgari, Calvin Klein, Cerruti, Cacharel, Lancôme, Paul Smith, YSL Beauté and Azzaro.
WANT TO START A NEW PROJECT?
CONTACT
FR +33 626555040
New York NY 10003